Xperience Fitness, owned by the Appleton-based Vertical Fitness Group, has replaced Cardinal Fitness.
Not really breaking news, right? The huge orange banner is kind of a dead giveaway.
I admit, I'm definitely late to this party. The announcement that Vertical Fitness Group has reached agreements with four Milwaukee-area Cardinal Fitness gyms, including Greenfield's at 8401 W. Layton Ave., and is converting 11 Gold's Gyms in Wisconsin and Minnesota, making all 15 Xperience Fitness locations, was made more than a month ago.
But hey, I just noticed the Xperience banner that covers the center's Cardinal Fitness signage on the north side of the building this week.
Better late than never. Right?