Aldo Shoes, Victoria's Pink, Shoe Dept. Encore Opening in Southridge

The mall also announced that New York & Co. and the existing Victoria Secret will be renovated.

Shoe lovers in will be happy to hear that Aldo Shoes and Shoe Dept. Encore, as well as Victoria Secret's PINK are all opening in Southrige Mall.

Following the completion of the mall’s $52 million remodel, momentum continues to build as Southridge welcomes new tenants and renovates existing stores.

Specializing in the creation of high-quality fashion men’s and ladies footwear, leather goods and accessories, Aldo Shoes, will open its doors in spring on the upper level near Macy’s.

Milwaukee’s first Shoe Dept. Encore will carry shoes for the whole family featuring popular brands such as Timberland, Tommy Hilfiger, Nike, Keds and more. The store will be located on the lower level near Macy’s and will open in summer 2013.

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PINK, a division of the iconic specialty retail brand Victoria’s Secret, will open in fall 2013. Fans of Victoria’s Secret’s PINK line can shop the new store for all things flirty and feminine including sleepwear, swim, sport wear and more. The store will be located on the upper level in center court.

Additionally, New York & Co. and the existing Victoria Secret have announced exciting new changes for 2013.

New York & Co., located on the upper level near Sears, will remodel and reopen with a brand new look in their current location during summer 2013. Victoria’s Secret, located on the lower level near Macy’s, will also undergo a remodel and reopen in their existing location during fall 2013.

These new stores follow in the footsteps of more than a dozen other retail, dining and service additions since the completion of Southridge Mall’s renovation.

New retailers include a brand new Macy’s, LOFT, Crazy 8, Bachrach, Body Central, Teavana, H&M, Tilly’s, Justice, Name of the Game, Buddy Squirrel/Quality Candy and more.

Other upcoming businesses include and Journeys Kidz.

Rhianna Butske February 20, 2013 at 05:59 PM
So excited to have there be a separate store for Victoria Secret's PINK. Absolutely love that store.
robert heule February 21, 2013 at 08:06 PM
Have the Minnesota Vikings shop there when they come to Wisconsin.
Leah Fleischman February 22, 2013 at 05:37 PM
I love all the changes to southridge mall and Victoria Secret's PINK is honestly the icing on the cake for me.


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