Dr. Dawg Now Open

Updated: noon, April 17

Mayor Michael Neitzke and Paul and Mary Moll were the first customers at Dr. Dawg, 7700 W. Layton Ave., which opened at 11 a.m. Wednesday, April 17, in the former Hooters building.

"I couldn't wait for a foot-long chili dog," Neitzke said.

Added Paul Moll, "Fabulous food, we drove all the way from Milwaukee. They have great dogs and burgers. We had to be here!"

Original story posted April 16:

On April 8, just after midnight, a witness called police to report a vehicle had sat through an entire cycle of lights without moving at 76th Street and West Layton Avenue.

When confronted, the driver told a Greenfield police officer he was deep in thought wondering if Dr. Dawg was open, and missed the green light for traffic in his direction.

Wonder no more, young man.

Nearly six months after announcing his Chicago-style Italian beef and hot dog restaurant would replace Hooters, 7700 W. Layton Ave., the owner of Dr. Dawg is finally ready to put his paw print on Greenfield.

David Ross told Greenfield Patch his second Milwaukee-area restaurant will be open for lunch at 11 a.m. Wednesday. The news was announced on Facebook Tuesday morning.

“It has been a long road but we are ready to go in,” Ross said in an email to Patch.

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The announcement was welcomed news on Facebook:

“Finally, real Italian beef in Milwaukee,” Michael McKeough wrote.

“Likelikelikelikelike,” Brent Jensen added.

Ross originally hoped to open what will be the flagship of the budding franchise shortly after the holiday shopping season, but construction hiccups pushed the completion of the project into the spring. The former Hooters restaurant was completely gutted and remodeled. Roof and parking lot work were also required.

• Read more about Dr. Dawg’s move to Greenfield.