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Greendale Walmart Has Smaller Supercenter Format

The new Walmart will not be mainly a grocery store. It will also carry general merchandise in a number of departments.

Greendale residents expecting a Walmart with mostly food items will find something quite different when they visit the store after its Jan. 23 opening.

The new store will be like a Supercenter Walmart, though smaller. At 90,000 square feet, it comes inbetween the 154,000-square-foot Greenfield Supercenter on Highway 100 and the 40,000-square-foot West Allis Neighborhood Market, said store manager Jason Steffen.

Greendale Patch toured the store Monday, getting a sneak peek at the location that will carry an array of products including a full line-up of grocery, electronics, apparel, toys, hardware, sporting goods, pharmacy and general merchandise.

Steffen said there is probably less space for food items than what some of the Greendale officials thought there would be. He also said board members have not yet toured the store, but he plans on reaching out to them.

 store representatives said 40 percent of the store would be a grocery market. 

The Village has a developers' agreement that says the store has to provide 35,000 square-feet to groceries. Groceries can include items that any other grocery store would include, such as paper products and pharmacy. Village Manager Todd Michaels said he has gone into the store to measure and Walmart is following the agreement. 

Even though the location is currently closed to the public, people have been coming to the store thinking that it’s open during the daytime. Steffen sees this as positive reviews for the store.

Steffen said he has felt welcomed by neighboring businesses and has a developed a good relationship with neighbor Martin Luther High School.

The building was built at the old U.S. Bowling Congress site. Before construction the property was valued at $4 million.

Jason Patzfahl December 19, 2012 at 01:01 PM
A "Milwaukee Power Tool" I presume.
Bren December 19, 2012 at 02:57 PM
Cow, as I wrote earlier, Walmart's business practices are well documented. I'm not going to waste time trying to convince you. If some simple Google searches (such as Walmart lawsuits, Walmart discrimination, Walmart business practice don't provide a wealth of data to show that Walmart is a poor corporate and world citizen, there's nothing I can add to the discussion. Remember, Walmart/Walton got a big boost by advertising all American-made goods, until reporters and others took a closer look and that was a lie. Their methodology also includes aggressive targeting of rivals, lawsuits, threats to end contracts if products if jobs aren't offshored (Newell Rubbermaid), and bribery and corruption. But shop there as you wish, it's a free country.
CowDung December 19, 2012 at 03:07 PM
Yes, they are 'well documented' by pro-union groups that are out to destroy Walmart because they are largely a non-union company. Propaganda should not be considered to be documentation, Bren. As I stated before, Walmart engages in the same practices as every other retailer in the business sector, the only difference is that Walmart pissed off the unions. Nobody is forcing anyone to do business with Walmart. If Newell Rubbermaid can't meet the price that Walmart is willing to pay, then they have a choice to make--either cut their production costs, or don't sell to Walmart.
Diana Van Heesch December 19, 2012 at 04:00 PM
I agree. I hate the ceilings.
Ross Younger January 22, 2013 at 07:06 PM
Bren, I believe that you have been misinformed about Walmart's contributions to your community. Every year, Walmart donates millions of pounds of food to local food banks and food pantries, and consistently provides sizable donations that keep important non-profit organizations going! I am pleased to hear that you were able to attend a previous grand opening ceremony, and am curious if you were able to meet with the store manager? That individual started his career as a Walmart cashier... talk about advancement opportunities! You are entitled to your opinion, and if you prefer to shop at small ma and pop stores I can certainly respect that. To come on here and call Walmart a "poor corporate citizen" however, is a drastic overreach, if not an outright lie. I am not, and never have been a Walmart employee. I will however, be stopping by after work and loading up a full cart of fresh groceries (on principal of course).

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