Cousins Subs is a sandwich shop located in the Greenfield Emporium Square on South 27th Street just north of College Avenue. Cousins, a family-owned business started by two cousins in Milwaukee in 1972, now has 100 locations in six states. Every mouthwatering Cousins sub is made to order and begins with fresh bread, which is baked daily at the shop and is the cornerstone of the brand. The menu includes a large variety of yummy items in addition to subs, including salads, soups, French fries and cookies.