Penzey Spices is a specialty spice store located in Greenfield, offering more than 250 spices and seasonings. It has an old-fashioned, homey atmosphere. Wooden crates form the aisles, with containers of herbs and spices of all sizes arranged alphabetically by category. There is a special section of ingredients for baking, including multiple varieties of cinnamon. Large jars contain samples of products for sniffing, with labels that explain the origin and use of each spice or herb. Penzey Spices is headquartered in Brookfield, WI, and has more than 55 stores nationally. It produces a catalog that serves over 300,000 customers.