Thursday, December 13, 2012
A billboard that has depicted a winter scene for several years — even during spring and summer months — is getting a facelift.
A billboard on 60th Street at an on-ramp for eastbound I-894 no longer depicts a winter scene, eight months after the City of Greenfield's Common Council gave Clear Channel the go-ahead to take it down. In addition to removing the winter scene, the billboard space has been divided into two smaller billboards that will feature "regular" advertising. The winter scene had been a part of a 13-year agreement between the city and advertising companies that prohibited advertising at that location.
Thursday, July 19, 2012
The monument-style sign that will have electronic reader boards, is expected to be completed within weeks.
The Greenfield Community Center sign, which will greet commuters as they travel down Cold Spring Road and Forest Home Avenue, is expected to be completed within weeks, according to Greenfield Parks and Recreation Department Director Scott Jaquish. The monument portion of the sign has been erected, and the electronic reader boards will be added soon. The sign created a bit of controversy during its approval process, but is expected to be a major source of annual income for the Community Center.
Thursday, April 5, 2012
A billboard that has permanently displayed nature scenes for 13 years will feature real advertising in the near future after the city changed a long-standing agreement with the advertising company that owns the billboard.
Greenfield’s permanent winter will be no longer. On Wednesday, the city’s Common Council voted in favor of changing a long-standing agreement with Clear Channel and previous advertising companies that required a west-facing billboard on the eastbound Interstate 894 on-ramp on 60th Street to portray only nature scenes. For approximately 13 years, thanks to an agreement between Eller Media Company (which has since merged with Clear Channel) and the City of Greenfield, the west side of the billboard, or the side that faces 60th Street, has been a nature scene while the side facing the interstate has been used for typical advertising. For a long time, however, the billboard has not been changed from its current winter scene. The council voted …
Monday, March 12, 2012
The auto insurance agency wants to knock down its existing building on 27th Street and rebuild a larger one.
The AAA Milwaukee South Branch, 4433 S. 27th Street, could be razed and replaced with a larger office building. The proposal is expected to be heard by the city’s Plan Commission on Tuesday. Under the proposal, the building would increase from 4,800 square feet to 5,300, and the site’s landscaping would grow from 15 percent to 49 percent, well above the minimum 20 percent required. The proposal is expected to be approved by the Plan Commission and expedited to the Common Council meeting March 20. Other items on the Plan Commission agenda include:
Friday, January 20, 2012
By changing the definition of "public signs" the city created its own loophole to allow off-premises advertising in some instances.
For the better part of a year, Greenfield Parks and Recreation Director Scott Jaquish has been asked to get creative when it comes to making the city’s new Community Center run like a self-sufficient business. On Tuesday at City Hall, the city got a little creative itself to lend Jaquish a hand. The Common Council voted 4-1 in favor of amending the municipal code to define the term “public sign.” The decision was in response to Jaquish’s proposal to allow Clear Channel construct, install and pay for the upkeep of a monument-style electronic reader board sign outside the Community Center. In exchange for the sign, Clear Channel would enter into a 20-year lease with the city, agreeing to maintain the sign and pay approximately $12,000 per …
Monday, January 9, 2012
Clear Channel wants to use the west side of an existing billboard, which has been covered with nature scenes for 13 years, for advertising.
Though its snow-covered trees seem out of place lately, the billboard at the Southeast corner of 60th Street and the east-bound I-894 on-ramp has served as a reminder to Greenfield residents and visitors just exactly what season it is supposed to be in Southeastern Wisconsin. For approximately 13 years, thanks to an agreement between Eller Media Company (which has since merged with Clear Channel) and the City of Greenfield, the west side of the billboard, or the side that faces 60th Street, has been a rotating variety of nature scenes while the side facing the interstate has been used for typical advertising. Hundreds of cars drive past the location on a daily basis, but only a small apartment complex on the west side of 60th Street faces …
Wednesday, December 21, 2011
Approving the sign as presented would have violated the city's sign code.
Faced with deciding between a steady revenue stream for the city’s new Community Center and violating its own sign code, the Greenfield Common Council asked for more time. On Tuesday, the five alderpersons requested that a proposed agreement between the Parks and Recreation Department and Clear Channel, that would allow for the advertising company to install and operate a monument-style electronic reader board sign on the Community Center’s lawn, go back to the Parks and Recreation Board for some possible tweaking and fine-tuning. Approving the proposal as presented to the council Tuesday would violate the city’s sign code ordinance that does not allow off-site signage, or signage that does not directly relate back to the property the sign…
Wednesday, December 14, 2011
The Greenfield Parks and Recreation Department has a proposal on the table for a new electronic reader board that does not follow the city's sign code.
High upon Parks and Recreation Director Scott Jaquish’s Christmas list is an electronic reader board to compliment the city’s beautiful new Community Center. The center, formerly the city’s library, has been open since July and since then has been adorned only with a static sign on the north end of the lot that still reads “Future Home of the Greenfield Community Center.” At Tuesday’s 6:30 p.m. Plan Commission meeting at City Hall, Jaquish, along with Mark Rausch of Clear Channel, will ask for a sign waiver that would allow Clear Channel to construct a reader board monument that stands 8 ½ feet high and 14 feet long. The actually reader board would be 6 feet high and 12 feet long. “It’s a beautiful board,” Jaquish said. “Clear Channel said…